Here are a few problems that people have turned into industries. Contact lenses, hearing aids, dentures, diet products, cosmetics, natural health products, filtered water and gym classes. And, what about Wedding Planners, Life Coaches, Insurance Brokers and Agents who bid on properties for Real Estate Investors? How about head phones, mobile phones, laptops and acupuncture. All of these industries sprung up due to an identified, or perceived, gap in the market.
But, in the beginning these ideas did not get universal acceptance. The concept behind each of these products often needed to be 'sold' to the potential customer. Cost was sometimes a factor. However, the problem was usually that most people are wary of anything new until they see proof or have faith in the people behind the product. This article will help to show you how to create that trust and belief so that people will buy from you.
Whilst some niches are relatively small when initially identified, they can grow rapidly. For instance, Mark Zuckerberg never saw 1 billion plus users when he had the idea for Facebook back in February 2004. Who would have? And you can bet that he never anticipated that a future American president would use Facebook as an Election tool. Originally Zuckerberg's plan was to link Harvard students so they could connect online with each other. However, he was smart enough, or lucky enough, to quickly see that what he had started was spreading like wildfire. The rest is history. How long will it last? Who knows? We live in the Age of Communication where speed is king. The next big thing could be, and probably is, just around the corner.
Less than 35 years ago, who could have foreseen PCs and laptops in almost every household in the free world. Even Steve Jobs and Bill Gates never saw that one until much later. Mobile phones were actually unknown 25 years ago but someone realized that they would one day be an item that would be used by all sorts of individuals. Not just miners, construction foremen and sales people, but mums and dads, even 6 year old kids. And who would have thought that we could take pictures, shoot videos, plan our work, do calculations, send emails and text messages, connect to the internet, play games or check in at the local pub on them?
So, what will come next? Who knows?
Luckily we do not need to invent the next big thing. We do not need to create the next YouTube, Google, Facebook, Twitter or LinkedIn. We do not need to invent an electric car that will sell for less than $ 10,000 or a carbon free lighting system. Others with unlimited wealth and resources can do that.
All you need to do is to come up with is an idea that helps people to look good, feel good, make more money, save more money, feel healthier, live longer, get more out of pain, work less , be inspired, laugh, travel, retire earlier or be more comfortable. If you can help lots of people do just one of these things you will be very successful. And probably very wealthy. Inventing a better mousetrap, coming up with a simple way to teach 4 year olds to read or finding an easier way to remove a cork from a wine bottle is often all it takes.