Does it matter to you or your quantity buyers how long your tips booklet content places in front of people? Or is it more important to get that information out as quickly and inexpensively as possible before moving on and generating more information? Maybe a combination of both functions is really what matters.
There are pluses and minuses to delivering your tips booklet content online and offline, with certain variables dictating how you proceed. While it may cost very little time or money to deliver a PDF of your tips booklet to a lot of people as a site download or as an email attachment, the value of its content or the presence of the sender can be quickly lost. That PDF may get hastily deleted or automatically stored on the recipients' hard drive, without even looking carefully at what the product is, much less deciding if it's valuable in any way.
Imagine receiving a printed copy of that same tips booklet, with “A gift from XYZ Company at the PDQ Conference” on the bottom of the booklet cover. And the booklet is distributed at a live multi-day educational event. How likely are you to ignore, discard, or automatically store that printed booklet? You see the title and sponsorship on the cover, determine that the booklet size is very approachable, and consider that the production quality is impressive. You make a more conscious decision to at least put it within view and revisit it when you've got a moment.
Even if the downloadable version was sponsored by a reputable participant in your industry, was well produced, and took up space calculated only in pixels, how do you balance the amount of impact that PDF is likely to have compared to a printed tips booklet? Yes, the printed booklet may cost more to create, yet it has a good chance of not only resurfacing on someone's radar; it also has a good chance of prompting larger sales for the sponsoring company and for the author's company.
That printed tips booklet lives on way beyond the live multi-day educational event where the booklet was distributed. In fact, it gives the event producer, the booklet sponsor, and the booklet author a very long shelf life and presence way beyond the event itself. Yes, a PDF could pop up on a search of something else on a person's hard drive, particularly with much less value at that point.
ACTION – Think about where you want your tips booklet to go to help the most people for the longest period of time. Helping is defined by how the content improves someone's life and also by how the booklet can generate revenue.You can always make your booklet available as both a download and a tangible print version once you get clear about who can best use what you've got and how you want to go about letting those people know it's available. Expanding the shelf life of your booklet extends your reach and your bottom line.
“Turn Your Tips Into Products, Your Tips Products Into Moneymakers.TM”