Which do you think is more compelling for people to buy your tips booklet – something about preventing a potential problem or specific ways to alleviate and eliminate pain of some sort?
While logic and your personal point of view may dictate it makes more sense to learn how to prevent a catastrophe from happening if at all possible, human nature tends to work against that. The pain, on many levels, of having a hard drive crash on your computer is a great motivator to do frequent back-ups that are also housed in multiple places, from that moment forward, for as long as you remember or have automatic systems in place. It's a stronger motivator, in many cases, than being presented with an excellent compilation of where to do back-ups locally and in the cloud, how much of your files to back up at any given time, how much storage space to expect, and how often to do those back-ups.
You may be in a region that is known for having fires or floods or extreme weather. Tips on how to prepare for any of those acts of nature have much greater meaning after living through any of those events, much more than anticipating what it would be like before it happens.
The prevention tips are logical and can be un-enticing without going through the painful experience of the hard drive crash or losing a home or any of the endless other potentially possibilities.
So where does that leave you as a booklet author? It depends, does not it? In general terms, people will often do quite a bit, take action they might not take take, do things faster than they might otherwise do to get out of pain or to minimize it once they are in it. Yes, there are some people who are willing to take preventive measures. Among the population at large, more people are disinclined to do prevention.
As the expression goes, timing is everything. You may want to consider creating information that addresses the before, during, and after points in the catastrophe depending on your topic and knowledge, or simply the before and after. It can be helpful for those people who truly will do prevention before disaster ever strikes at all or before it strikes again. The booklet focused specifically on after the disaster will have a more knowing and compassionate tone to it, realizing the reader has gone through the experience and is now on the other side of it ready to do what they can to become whole again.
ACTION – Notice how you currently focus your information and marketing efforts if what you have is in any way attached to pain in a personal or professional context and is specifically comprised of prevention tips. Consider testing an expansion and re-positioning of your information to eliminate or minimize pain and see what results you have in interest and sales. It is completely possible to maintain the caring and concern style you demonstrated in the prevention approach in the new position of pain elimination or minimizing.
“Turn Your Tips Into Products, Your Tips Products Into Moneymakers.TM”