We are all looking for ways to increase the effectiveness of our marketing dollars, especially considering how mind bendingly expensive the cost of running a business is these days.
Personalized giveaways, in the form of promotional items with your logo and message on them, are one of the best ways to increase your return on investment. For a reliably small price, you can increase your brand awareness and reach more potential customers and clients, converting people who were not aware of your business into aware and appreciative partners.
Give Away and Get Customers
Do you like getting things for free? So do your customers.
The beauty of a personalized giveaway is threefold:
- Happy customers
- Brand exposure
Free gifts make your customers or potential customers feel appreciated. Their first impression of your brand is your generosity and your thoughtfulness. That begins a relationship that you can foster into a loyal customer for years to come.
With one free gift, you are also putting your brand directly in front of your customer base and all of their friends and associates. This kind of brand exposure multiplies your marketing efforts without multiplying your marketing dollars.
And as an added bonus, the recipients of the personalized giveaway will usually act in line with the law of reciprocity: the natural inclination to return the favor when given something. Because you started the customer relationship with a free gift, they will feel inclined to return the favor by patronizing your business.
This all translates into more business for you!
Know Your Customer to Give the Perfect Giveaway
Although it's true that everyone loves the word “free,” you will not be as effective as you can be with your personalized giveaways if you do not really know your customer base and what they appreciate.
When selecting the products that you give away to represent your small business and the brand you have worked so hard to create, you want to make sure that you are giving the same great value to your customers that they would expect to get when they buy your products or services.
Ask yourself what your customers want and give them a gift that exceeds their expectations. This is where all that hard work of you digging deep and realizing what kind of customers driver your business, what your ideal customer looks like, and what your customer profiles are, pays off. You will know exactly what kind of promotional handout will resonate with your customer base.