There are many tried and true strategies and systems out there for growing a wild successful business. However, use them only as guidelines, and make up your own rules to the business game.

Here are the top 4 reasons why you've got to ditch your preconceived notions of how to attract loads of clients and do it YOUR way.

  1. You know what's best for you, not somebody else.

When you're calm and tuned in to your heart, you're certainly your own best authority. Now, if you're emotionally sideways or in the thick of a heavy issue, do not make any earth-shattering decisions. When you come back to a neutral place, you'll see more clearly and take actions that will serve you. You may listen to all the outside advice you'd like, but in the end, you have to make the choice that feels best to you.

  1. Things go quicker, easier, and cost less.

When you look at the standard process for creating something in your business, you may accept it for the way it is. But what's possible when you create a new standard? If Eva Gregory and I had listened to Chicken Soup for the Soul's process for book publishing, we would've taken forever to write our book for them.

They said it would take about 1.5 years. We said we knew it could take less. When we finally got the green light, the process took less than a year. The actual writing took three months. Easier than I've ever imagined!

Another example is the purchase of my first house. I had no realtor and neither did the seller, who was out of communication in rehab. I had no prior experience in real estate. I took the sale on as a learning seminar.

When I finally went in to sign the escrow papers, they could not believe how I completed the process by myself. (I found myself some loopholes.) Lots of people helped me, but my newbie spirit looked at everything as possible rather than as an obstacle.

  1. Be a pioneer! If your mind can think it, you can create it.

If people settled for what was in front of them, nothing new would ever be created or invented. Sure, other people might tell you that you're nuts when you think outside of their box. So what! They'll try to convince you that your idea or way of thinking is impossible or illogical. If you have the vision, I promise it's a worthy cause to pursue.

Do you see something that can be improved upon in the world? Take action! Sure, the big dogs might already have a team working on it. But as history will show, newbies can and do prevail. Google took on Yahoo and MSN with some pretty sweet results.

  1. Current rules and choices may not fit you. Create a new choice for yourself.

When options a, b, and c do not feel good, you've got to create choice d and maybe an e, f, and g. The best perspectives happen when you start looking for new combinations of the available elements.

Let's say you want to take some friends out for a special dinner. The two restaurants you had in mind are both booked solid for that evening. Do not settle for something less.

If you knew you were going to get the ideal food, service, and atmosphere at those two restaurants, how would you handle this situation? You might get an idea to call back the restaurants with some wild pitch for them to let you in. If you were grounded, you probably might get a yes. You also might talk to some friends to get new ideas. But you definitely would not let this minor setback throw you off.

The rules in the US used to make it difficult to travel in Cuba. (Maybe they still do!) Do people find ways of doing it? Yes! And many of them are legal! You can always find a choice that meets all of your criteria. Stay in possibility and you will find your perfect solution.

When you're really following your heart, you'll always make decisions that are in your highest good, as well as the good of others.